Publicist creates a “Don’t Guide” in business
New York-based publicist Marco Larsen believes that despite the financially-challenged global market these days, aspiring employees should still find time to create a great first impression especially when it comes to the business attire.
The unemployment rates may soon hit the 10 percent level in the near future which means that more companies are retrenching its employees to save on costs.
Larsen created the style guide “Don’t: the essential guide to publicity in New York City (and any other city that matters).” This guide attempts help the readers improve their professional image by coming up with the best business attire and topics that could improve their knowledge on important business matters.
One of the major advices of Larsen is for aspiring employees not to wear casual clothing before interviews, commuting in the busy streets wearing running shoes and many more. This is because the person being treated seriously by future employers are those who dress smartly.
