Company execs venture into selling business clothing
Husband-wife team Jim and Sandy Martin had decided to leave their respective great paying jobs in major companies to venture into selling eco-friendly business clothing to the public. When all was said and done, their decisions paid off thanks to the positive support of the customers to their undertaking.
Jim Martin used to work as an executive vice president for clothing manufacturer OshKosh B’Gosh while Sandy Martin was a high ranking executive for Kohl’s.
With these impressive backgrounds, one would think that the couple easily established their business clothing venture. However, it wasn’t a piece of cake at all.
In setting up the Green 3 Organic Apparel, the couple encountered resistance from the consumers at first considering that there are a lot of competitions in the market today. They decided to concentrate on small retailers and catalogs in order to entice the consumers to try on different products that aren’t usually sold in big retail stores.
Their efforts paid off. Currently on its third year, the Martins revealed that their sales have breached the $1 million mark and their workforce grew to 12 people despite the global financial crisis.
The couple is now considering the possibility of expanding their business clothing line with lingerie and accessoires in the future.
